New Hanging Lamps by Flos

French-style group (and brothers) Ronan and Erwan Bouroullec have produced a beautiful new LED pendant light for the Italian brand Flos, in the 354-inch cables are an integral part of the style. Referred to as the AIM pendant hangs from a cable Generous enough to give the user broad latitude with the height and the path of enlightenment, while simultaneously producing an organic sculptural statement. Available in white, black and polished aluminum, AIM, the designers say, is "a new type of lamp that in place like a course, is positioned installations with long cables provides maximum freedom to set the direction and height of the light source."

Pictures: FLOS USA